The nature of the company requires the logo to flexible enough to fit on many items (Bags, bottles, clothing and tents) and be used in marketing. This created an interesting challenge. The name itself is so important that a typographic logo was needed, by they don't always read well at a small scale.
So, alternate versions were needed as a solution.
The main typographic logo - a typographic icon - an alternate icon of the 'Tent - A'
The first two are the main branding, with the third available to be used as detailing or a small easter egg to be used on products.
Studio Ghost is a new and fresh design service specializing in graphic design, visual identity, and custom illustration. Based in Sydney, I help brands stand out through intentional logo design, marketing, web design and bespoke digital art. Whether you're a startup looking to launch, or a global brand, I provide visual solutions and high-impact designs needed to tell your story at any size.
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